Pick the Right
CRM at Real
Never used a CRM? Not sure which one? This page gives you the basics, a clear pick for your situation, and Real's negotiated pricing.
What a CRM actually does
A CRM is one place that remembers every person you know: clients, leads, past closings, and the people who might send you referrals. It tells you who to follow up with today. And it sends the follow-up you would forget, like the happy-anniversary email a year after closing.
Agents with a CRM close more repeat and referral business for one reason: nobody falls through the cracks.
If you already use a CRM, here is the most important thing on this page: your database is yours, and it moves with you. Joining Real does not mean restarting your systems. Your contacts, notes, and follow-up plans come with you.
Pick your situation
Skip the research. Find your row, take the pick, read that card below.
New agent, or in Texas and watching every dollar
HAR PlatinumA real CRM plus 55+ tools for $199 a year. Lowest-risk way to start.
Solo agent who wants one system for everything
LoftyCRM, website, and automatic follow-up in one login, $50 a month through Real.
Building a luxury brand
Luxury PresenceThe premium website and marketing layer, with Real-only preferred pricing.
Team lead with leads coming in
Follow Up BossThe CRM agents actually use, built so no lead sits untouched.
Already on a CRM you like
Keep itMove your license, not your database.
Quick Reference — Real Deals at a Glance
REAL DEALS AT A GLANCE — Lofty: $50/mo solo through Real (about $271/mo in retail value; team plans from $299/mo). Luxury Presence: preferred pricing from $265/mo for Real's luxury division. Follow Up Boss, Real Geeks, HAR Platinum: no Real discount, still solid picks.
The Options
Real has brokerage-level deals with Lofty and Luxury Presence. That is part of what scale buys you at Real: pricing a solo agent cannot get alone. The others have no Real discount but are proven tools.
Lofty
Real dealBest for solo agents who want one system that does everything.
What you get, in plain English
One place for all your contacts, a home-search website with your branding, automatic follow-up sequences, a built-in dialer and texting, and AI tools that draft messages for you.
Real deal pricing
$50/month for individual agents. The website, AI assistant, and CMA tool alone retail for $168/month. Total retail value is about $271/month per user before the Real discount.
Team pricing through Real: Real Team 5 = $299/month (5 users). Real Team 15 = $599/month (15 users). Real Team 50 = $999/month (50 users). AI tools included on every tier.
Luxury Presence
Real dealBest for agents and team leads building a luxury brand.
What you get, in plain English
A premium website designed to win high-end listings, help getting found on Google and AI search, done-for-you social media, and a CRM that flags which of your contacts are getting ready to move.
Real deal pricing
Preferred pricing and designs for Real's luxury division, starting at $265/month.
Follow Up Boss
Best for teams that already generate leads.
What you get, in plain English
A simple CRM agents actually open every day, instant routing so every new lead gets a fast response, and a built-in phone system on team plans. Connects to almost everything, including Luxury Presence websites.
Pricing
$69/month per user solo. $499/month for up to 10 users with calling included. 14-day free trial.
How to start
Real Geeks
Best for agents who want to buy leads and work them in one place.
What you get, in plain English
A home-search website built to capture buyer leads, ad management to fill it, and a CRM to work those leads.
Pricing
Starts around $249 to $299/month plus a setup fee. Confirm current pricing on their site.
How to start
HAR Platinum
Best first CRM for any HAR member.
What you get, in plain English
A built-in CRM, deal tracking tied to the MLS, lead management, and 55+ tools through your HAR membership.
Pricing
$199 a year plus tax. Free 30-day trial.
Your CRM works your clients. REN's AI works your network.
A CRM helps you sell more homes. REN members also get a second system, run by AI, that grows the other side of your business at Real: your agent network and your revenue share. You do not write anything or manage anything. It runs while you sell.
A short daily prompt tells you exactly who to text and what to say.
An AI-written weekly email goes to your network so you stay visible without writing a word.
Event pages and RSVP invites are built for you for trainings and meetups you can invite agents to.
No extra fees. Included when you join Real through REN.
You're ready to choose when...
You know what a CRM does and why agents with one close more repeat business
You found your situation in Section 2 and read that card
You know your database moves with you if you already have a CRM
You compared the Real-deal pricing against what you would pay alone
You know what REN's AI handles for you on top
Still not sure which fits? Text HPT's success team at (281) 729-9180 and tell us your situation. We will give you a straight answer.