Real Brokerage vs. Better Homes & Gardens Real Estate
A franchise model with a familiar name and traditional economics. Here's how the models compare.
This page is written for: Agents at BHG who are evaluating their options and want to understand how the economics and model compare to Real.
| Factor | Better Homes & Gardens Real Estate | Real Brokerage |
|---|---|---|
| Commission split | 60/40 to 70/30 (varies by office) | 85/15 |
| Annual cap | Varies by office | $12,000Qualifying Elite agents receive a $12,000 USD stock award. Elite Agent Award |
| Monthly fees | Varies (often $100–$200/month) | $0 |
| Royalty fees | Varies by franchise agreement | None |
| Equity ownership | None for agents | Stock awards for qualifying agents |
| Income beyond production | None | Revenue share (5 tiers) |
| Brand recognition | National consumer brand | Growing nationally |
| Broker support | Local office-based | National + local |
| Technology platform | Franchise tools vary by office | ReZen + AI tools |
Figures are estimates based on publicly available information and may vary. This comparison is for informational purposes only and does not constitute a guarantee of earnings or specific outcomes.
The full picture
Better Homes & Gardens Real Estate is a Realogy/Anywhere franchise with a recognizable consumer brand. The brand carries name recognition with homeowners who are familiar with the media brand, but its impact on agent production varies significantly by market.
The economic comparison favors Real significantly. BHG's split and fee structure means most agents are paying substantially more than they would at Real — often $12,000–$20,000 more per year at typical production levels.
BHG agents who are self-generating most of their business through their own relationships and reputation often find that the brand premium is not translating into proportional production gains. The decision ultimately comes down to how much value the brand is actually delivering for your specific business.
What to consider before deciding
Ready to see your numbers?
Run the calculator for your production level
Enter your GCI and current split to see exactly what you'd keep at Real.
Better Homes & Gardens Real Estate and any other third-party brand names mentioned on this page are trademarks of their respective owners. References to those brands are used solely for identification and comparison purposes and do not imply endorsement, affiliation, or sponsorship.
Want to talk through how Real compares to Better Homes & Gardens Real Estate for your specific situation?
The comparison gives you the framework. A conversation gives you the specifics for your production level and goals.
No pressure. No spam. Just a real conversation about whether this fits your business.